Many people confuse goals and objectives and in fact it’s true that the terms are often used interchangeably. I prefer to differentiate between the two for my own purposes and those I work with. Goals are usually more general in nature and less tangible. Objectives tend to be more specific and “vision-able.” I think I might have made that word up, but it suits my definition so I’m using creative license here. What I mean by that term, “vision-able” is that you can picture the objective in your mind – see it, hear it, taste it and feel it. I like to think of goals as “big picture” ideas. Objectives are more nitty-gritty.
For example, I want to lose 20 pounds by January 1st is a decent goal. It meets all the S.M.A.R.T. requirements. But it’s sort of “flat.” I will lose 20 pounds so that I can fit into my size “whatever” pants, be healthy and run a 5k by January 1st is a better objective. You can almost see yourself wearing your smaller pants and feel the exhilaration of running that race. It is more “real” and therefore much more effective for our purposes. I am not knocking goals, but for today let’s focus on clarifying your objectives instead.
Let’s try another example. I intend to start my own business, replace my income and quit my job by June 1st. Okay.
What does the objective look like?
- What type and form of business?
- What is the real purpose or intention?
- What is the specific amount of income needed?
- What will your work schedule look like?
- What will your work environment consist of? At home or in office?
- Will you have employees?
I intend to start a catering business for parties operating out of my home kitchen by June 1st. I will employ two part time employees and gross $200,000 annually.
Do you see the difference? This objective is much clearer and more “real” to me. This also makes it much more motivating and actionable.
Take a look at each one of your objectives and make sure it is so clear you can almost reach out and touch it!
This is part of an ongoing discussion on my rules to maximize productivity. To read more see Golden Rules of Productivity.
Related articles
- Actionable Business Planning (thinkup.waldenu.edu)
















